(DOWNLOAD) "Media Management and Economics Research in a Transmedia Environment" by Alan B. Albarran " eBook PDF Kindle ePub Free
eBook details
- Title: Media Management and Economics Research in a Transmedia Environment
- Author : Alan B. Albarran
- Release Date : January 24, 2013
- Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
- Pages : * pages
- Size : 4972 KB
Description
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.